A lot of people ask how we use AI to create art. Here we’ll show you the process we took to make a logo for Oswego Lights.
We wanted a simple logo using dark blue and gold with a strand of Christmas lights above the name of the company.
Knowing that AI is still pretty bad with words, we started with DALL-E to create the strand of lights. We entered this prompt:
a strand of christmas lights that does a loop in the middle. The bulbs are dark blue with gold accents and the cord is black
And we got this as a result:
Not quite what we were looking for. We tried again:
a simple drawing of a strand of Christmas lights that does a loop in the middle with dark blue bulbs and gold accents with a black cord
And we got this:
Not exactly what we wanted. Time to give it a little coaching:
make it a straight line stretching left to right with the cord doing a loop in the middle
The output:
Still not what we were envisioning, but much closer. We decided the loop was too much for the GPT, so we gave it another prompt:
take out the loop. Make the strand horizontal
Voila! This is what we got:
Now that we have our lights, we put it into Photoshop. First thing we did was remove the background:
*Note, the background was transparent, but we made it white for this demonstration so you could see the missing cord.
Watch as we used Photoshop to remove the background and fix the cord (sped up):
Now that we had the strand of lights isolated, we realized the colors were far more muted than we liked. So we turned up the saturation:
Now it was time to add some words. We liked the vintage style that was pre-installed into Photoshop, so we used that:
And then we combined the two, making additional adjustments such as stretching the letters and shortening the strand of lights:
*Note, although the white looks bad here, we weren’t worried, because we were sublimating on a white surface.
Time to sublimate! Here is our finished product:
